June 8, 2012 – Manila, Philippines -- The Pet Food Institute (PFI), the trade association for the US pet food industry, in collaboration with the Veterinary Practitioners Association of the Philippines (VPAP), today announced the roll-out of a public information campaign that seeks to promote proper pet care among Filipino dog and cat owners. Dubbed the Well-Fed, Well-Nurtured Campaign, this effort enables PFI and VPAP to work together in reaching out to pet owners and increase their appreciation for proper feeding practices and giving professional healthcare for their pets. The two industry experts signed the Memorandum of Cooperation today, officially kicking off campaign efforts in the country.
Importance of proper diet and regular vet care stressed.
